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Apple Eyes $14B Perplexity AI Amid Samsung Talks

6/21/2025

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Summary

Story summary

Apple is exploring the acquisition of Perplexity AI, a prominent AI startup with a web search engine.
Talks are preliminary and may not lead to a formal offer; Apple has not commented.
The Google antitrust trial's outcome could impact Apple's acquisition strategy.
Perplexity's valuation stands at $14 billion, marking it as a substantial target for Apple.
Complications arise as Perplexity is also in negotiations with Samsung.

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Story summary

Apple is exploring the acquisition of Perplexity AI, a prominent AI startup with a web search engine.
Talks are preliminary and may not lead to a formal offer; Apple has not commented.
The Google antitrust trial's outcome could impact Apple's acquisition strategy.
Perplexity's valuation stands at $14 billion, marking it as a substantial target for Apple.
Complications arise as Perplexity is also in negotiations with Samsung.