Back to today’s briefing

Story perspectives

London's Saucy Books Redefines Romance, Breaks Stereotypes

6/21/2025

50 9

Summary

Story summary

London's first romance-only bookshop, Saucy Books, is breaking barriers and redefining perceptions of romance fiction. Owner Sarah Maxwell champions the genre's depth and its surge in popularity among women under 35. While sales soar, lingering stereotypes and sexism in the industry remain, even as platforms like BookTok help reshape the narrative.

1 of 1

Story summary

London's first romance-only bookshop, Saucy Books, is breaking barriers and redefining perceptions of romance fiction. Owner Sarah Maxwell champions the genre's depth and its surge in popularity among women under 35. While sales soar, lingering stereotypes and sexism in the industry remain, even as platforms like BookTok help reshape the narrative.