Back to today’s briefing

Story perspectives

Marvel Shifts Focus to Traditional TV, Teases Exciting Crossovers

6/22/2025

45 5

Summary

Story summary

Marvel is recalibrating its streaming approach amid dwindling viewership and concerns over quality. In 2024, TV head Brad Winderbaum revealed a pivot back to traditional television, emphasizing rich character arcs and multiple seasons. The return of Jon Bernthal as The Punisher teases exciting crossovers, while whispers of Jake Schreier directing the X-Men reboot spark anticipation.

1 of 1

Story summary

Marvel is recalibrating its streaming approach amid dwindling viewership and concerns over quality. In 2024, TV head Brad Winderbaum revealed a pivot back to traditional television, emphasizing rich character arcs and multiple seasons. The return of Jon Bernthal as The Punisher teases exciting crossovers, while whispers of Jake Schreier directing the X-Men reboot spark anticipation.