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Pac-12 Secures CBS Deal, Eyes Eighth Member by 2026

6/23/2025

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Summary

Story summary

The Pac-12 Conference has secured a vital media rights deal with CBS Sports, extending their partnership through the 2030-31 season. This agreement promises to showcase thrilling football and men's basketball games on CBS and Paramount+, featuring at least three regular-season matchups for each sport. As they rebuild, the Pac-12 is also eyeing an eighth member by July 2026.

History

Historical Context

The 1984 Supreme Court ruling in NCAA v. Board of Regents allowed colleges to negotiate their own television contracts, significantly impacting college sports revenue. This led to lucrative media deals for conferences like the Pac-12, which recently extended its agreement with CBS Sports through the 2030-31 season. As the Pac-12 seeks to add a member by 2026, media rights remain vital for its competitiveness.

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Story summary

The Pac-12 Conference has secured a vital media rights deal with CBS Sports, extending their partnership through the 2030-31 season. This agreement promises to showcase thrilling football and men's basketball games on CBS and Paramount+, featuring at least three regular-season matchups for each sport. As they rebuild, the Pac-12 is also eyeing an eighth member by July 2026.

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