Story perspectives

Luxury EV Sales Plummet Amid High Prices and Demand

6/24/2025

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Summary

Story summary

The electric Mercedes G-Class SUV has seen disappointing sales, with just 1,450 units sold in Europe since April.
Ferrari postponed its second EV model launch to at least 2028, citing weak demand.
Audi has discontinued the Q8 E-tron in response to a global drop in electric luxury vehicle orders.
High prices for premium EVs, such as the G-Wagen at $162,000, are impacting sales.
Mercedes is facing challenges in the US market due to potential tariffs on imported vehicles.

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Story summary

The electric Mercedes G-Class SUV has seen disappointing sales, with just 1,450 units sold in Europe since April.
Ferrari postponed its second EV model launch to at least 2028, citing weak demand.
Audi has discontinued the Q8 E-tron in response to a global drop in electric luxury vehicle orders.
High prices for premium EVs, such as the G-Wagen at $162,000, are impacting sales.
Mercedes is facing challenges in the US market due to potential tariffs on imported vehicles.