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Boycott Against McDonald's Sparks Nationwide DEI Backlash

6/25/2025

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Summary

Story summary

A powerful boycott against McDonald’s kicks off on June 24, led by The People's Union USA, in response to the company's retreat from diversity, equity, and inclusion initiatives. This movement echoes a larger discontent with DEI efforts that surged during the Trump era. As McDonald’s grapples with falling U.S. sales, activists are poised to target other major retailers next.

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Story summary

A powerful boycott against McDonald’s kicks off on June 24, led by The People's Union USA, in response to the company's retreat from diversity, equity, and inclusion initiatives. This movement echoes a larger discontent with DEI efforts that surged during the Trump era. As McDonald’s grapples with falling U.S. sales, activists are poised to target other major retailers next.