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Cooper Flagg Signs with New Balance, Shakes Up Sports

6/25/2025

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Summary

Story summary

Cooper Flagg, the standout basketball recruit from Maine, has made a bold move by signing with New Balance, leaving Nike behind. This partnership is part of New Balance's ambitious strategy to reshape its sports image by teaming up with rising stars like Flagg, Coco Gauff, and Shohei Ohtani, all while pursuing a remarkable $10 billion revenue goal.

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Story summary

Cooper Flagg, the standout basketball recruit from Maine, has made a bold move by signing with New Balance, leaving Nike behind. This partnership is part of New Balance's ambitious strategy to reshape its sports image by teaming up with rising stars like Flagg, Coco Gauff, and Shohei Ohtani, all while pursuing a remarkable $10 billion revenue goal.