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WTA Strikes Historic Media Deal, Boosts Women's Tennis

6/26/2025

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Summary

Story summary

The WTA has secured a groundbreaking six-year media rights deal with Tennis Channel, guaranteeing exclusive coverage of WTA events outside the U.S. until 2032. This partnership not only aims to elevate women's tennis but also spotlights rising stars like Coco Gauff, marking a pivotal moment in the sport's commercial growth.

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Story summary

The WTA has secured a groundbreaking six-year media rights deal with Tennis Channel, guaranteeing exclusive coverage of WTA events outside the U.S. until 2032. This partnership not only aims to elevate women's tennis but also spotlights rising stars like Coco Gauff, marking a pivotal moment in the sport's commercial growth.