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Hulk Hogan Launches $7M Sports Bar Near MSG

6/26/2025

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Summary

Story summary

Hulk Hogan is gearing up to unveil "Slam," a dazzling $7 million sports bar in the heart of New York City, right across from Madison Square Garden. Spanning 9,000 square feet, the venue will be adorned with memorabilia and screens displaying Hogan's iconic moments, complete with a rooftop bar. While not the direct owner, Hogan will actively promote his Real American Beer through a licensing deal.

History

Historical Context

The inaugural WrestleMania in 1985 revolutionized professional wrestling, propelling it into mainstream culture and generating over $1 million in ticket sales. This event marked a significant shift in the industry, paving the way for lucrative ventures. Hulk Hogan's new sports bar, "Slam," reflects the ongoing commercialization of wrestling, catering to fans' enduring interest in wrestling-themed experiences and memorabilia.

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Story summary

Hulk Hogan is gearing up to unveil "Slam," a dazzling $7 million sports bar in the heart of New York City, right across from Madison Square Garden. Spanning 9,000 square feet, the venue will be adorned with memorabilia and screens displaying Hogan's iconic moments, complete with a rooftop bar. While not the direct owner, Hogan will actively promote his Real American Beer through a licensing deal.

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