Back to today’s briefing

Story perspectives

EU Green Claims Directive Halted Amid Greenwashing Concerns

6/27/2025

35 8

Summary

Story summary

The European Union's Green Claims Directive, designed to combat greenwashing, has been halted due to pressure from the European People’s Party. Advocacy groups like BEUC and Euratex are calling for clear guidelines and a stable eco-marketing framework. With negotiations at a standstill, fears grow over the persistence of deceptive environmental claims.

1 of 1

Story summary

The European Union's Green Claims Directive, designed to combat greenwashing, has been halted due to pressure from the European People’s Party. Advocacy groups like BEUC and Euratex are calling for clear guidelines and a stable eco-marketing framework. With negotiations at a standstill, fears grow over the persistence of deceptive environmental claims.