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Tim Kuniskis Returns to Revive Ram Amid Sales Slump

6/27/2025

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Summary

Story summary

Tim Kuniskis is back from retirement, taking the helm at Ram to revive the beleaguered Stellantis brand, which has faced a staggering 38% drop in sales since 2019. His ambitious turnaround plan features over 25 initiatives, a thrilling return to NASCAR, and an enticing new powertrain warranty, all aimed at reclaiming 20% to 29.9% market share by 2026.

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Story summary

Tim Kuniskis is back from retirement, taking the helm at Ram to revive the beleaguered Stellantis brand, which has faced a staggering 38% drop in sales since 2019. His ambitious turnaround plan features over 25 initiatives, a thrilling return to NASCAR, and an enticing new powertrain warranty, all aimed at reclaiming 20% to 29.9% market share by 2026.