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Brands Retreat from Pride: 39% Cut Initiatives by 2025

6/27/2025

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Summary

Story summary

In May 2019, Gillette's groundbreaking ad featuring trans artist Samson Bonkeabantu Brown captured hearts during Pride month, sparking conversations about corporate support for LGBT rights. However, under Trump's presidency, many brands are retreating, with a troubling poll revealing that 39% intend to scale back their Pride initiatives by 2025, raising concerns about commitment to equality.

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Story summary

In May 2019, Gillette's groundbreaking ad featuring trans artist Samson Bonkeabantu Brown captured hearts during Pride month, sparking conversations about corporate support for LGBT rights. However, under Trump's presidency, many brands are retreating, with a troubling poll revealing that 39% intend to scale back their Pride initiatives by 2025, raising concerns about commitment to equality.