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Big 12 and PayPal Launch $100M Athlete Payment Initiative

6/28/2025

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Summary

NCAA Distributes Funds

Starting July 1, NCAA athletic departments will distribute up to $20.5 million to student-athletes, thanks to the House v. NCAA settlement. In a groundbreaking move, the Big 12 has teamed up with PayPal for a staggering $100 million in direct payments over five years, focusing first on football and men's basketball while expanding scholarship opportunities for other sports.

Summary

Rossini Unveils Plan

Arizona State's athletics director, Graham Rossini, unveiled an exciting $18 million revenue-sharing plan from the House v. NCAA settlement, prioritizing funding for football and men's basketball. Remarkably, ASU will uphold all 26 sports programs despite financial shifts. The buzz is palpable, with record season ticket sales for football on the horizon, showcasing the rising enthusiasm for the program.

History

Historical Context

The 2021 House v. NCAA settlement marked a significant shift in college athletics, allowing student-athletes to receive compensation. This followed years of criticism regarding athlete exploitation, culminating in a $1 billion settlement approved in 2025. The agreement enables revenue-sharing, with institutions distributing up to $5 million to Division I athletes, reshaping the financial landscape of college sports.

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NCAA Distributes Funds

Starting July 1, NCAA athletic departments will distribute up to $20.5 million to student-athletes, thanks to the House v. NCAA settlement. In a groundbreaking move, the Big 12 has teamed up with PayPal for a staggering $100 million in direct payments over five years, focusing first on football and men's basketball while expanding scholarship opportunities for other sports.

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