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IO Interactive Thrives Post-Square Enix with Smart Strategies

6/28/2025

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Summary

Story summary

IO Interactive has flourished since breaking free from Square Enix in 2017, thanks to smart development strategies. CEO Hakan Abrak's focus on resourcefulness led to a "brick system" that cleverly repurposes assets, slashing budgets for Hitman games and enhancing their acclaim. As the industry faces challenges, IO remains committed to sustainable growth.

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Story summary

IO Interactive has flourished since breaking free from Square Enix in 2017, thanks to smart development strategies. CEO Hakan Abrak's focus on resourcefulness led to a "brick system" that cleverly repurposes assets, slashing budgets for Hitman games and enhancing their acclaim. As the industry faces challenges, IO remains committed to sustainable growth.