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Ben Proudfoot's Documentary Celebrates Women's Empowerment in Advertising

6/28/2025

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Summary

Story summary

Filmmaker Ben Proudfoot has garnered multiple Cannes Lions for his powerful documentary, The Final Copy of Ilon Specht. This film celebrates the visionary behind L’Oréal's empowering slogan, "Because I’m Worth It," highlighting her profound influence on advertising and women's empowerment. After its premiere at Tribeca X, it's now available for streaming on various platforms.

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Story summary

Filmmaker Ben Proudfoot has garnered multiple Cannes Lions for his powerful documentary, The Final Copy of Ilon Specht. This film celebrates the visionary behind L’Oréal's empowering slogan, "Because I’m Worth It," highlighting her profound influence on advertising and women's empowerment. After its premiere at Tribeca X, it's now available for streaming on various platforms.