Story perspectives
75% of Canadians Favor Premium, Local Food Choices
6/29/2025
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Story summary
- A PwC Canada report shows 75% of consumers favor paying more for premium or local food.
- 63% are willing to spend extra for clarity on product origins, and 58% prioritize sustainability.
- Retailers are encouraged to emphasize Canadian-sourced products to align with consumer preferences.
- A TD Bank report reveals 64% of Canadians intend to travel domestically this summer.
