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Story perspectives

Businesses Struggle Balancing Security and User Experience Amid Scams

6/30/2025

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Summary

Story summary

In a world where 53% of customers are falling victim to online scams, businesses are grappling with the delicate balance between security and user experience in identity authentication. To protect their customers, companies must adopt a zero-trust approach and continuously assess risks, ensuring that security measures do not compromise seamless interactions.

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Story summary

In a world where 53% of customers are falling victim to online scams, businesses are grappling with the delicate balance between security and user experience in identity authentication. To protect their customers, companies must adopt a zero-trust approach and continuously assess risks, ensuring that security measures do not compromise seamless interactions.