Back to today’s briefing

Story perspectives

Hurricane Helene Devastates NC Rafting Industry, Community Struggles

6/30/2025

39 9

Summary

Story summary

Hurricane Helene wreaked havoc on Western North Carolina's rafting industry, forcing many outfitters to close their doors. Guides like Heather Ellis, who lost her home, now brave transformed rivers to aid their community's recovery. While some rivers still welcome adventurers, ongoing construction and environmental shifts cast a shadow over the industry's uncertain future.

1 of 1

Story summary

Hurricane Helene wreaked havoc on Western North Carolina's rafting industry, forcing many outfitters to close their doors. Guides like Heather Ellis, who lost her home, now brave transformed rivers to aid their community's recovery. While some rivers still welcome adventurers, ongoing construction and environmental shifts cast a shadow over the industry's uncertain future.