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Google Ads Faces Major Glitches, Microsoft Urges Manual Fixes

6/30/2025

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Summary

Story summary

Barry Schwartz, the CEO of RustyBrick and a prominent figure in search marketing, is navigating a storm as Google Ads grapples with serious technical glitches in its API and interface. In response, Microsoft Advertising is urging users to make manual updates. Former Google Ads evangelist Fred Vallaeys highlights the disruption to automations, though major complaints remain absent for now.

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Story summary

Barry Schwartz, the CEO of RustyBrick and a prominent figure in search marketing, is navigating a storm as Google Ads grapples with serious technical glitches in its API and interface. In response, Microsoft Advertising is urging users to make manual updates. Former Google Ads evangelist Fred Vallaeys highlights the disruption to automations, though major complaints remain absent for now.