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Lululemon Sues Costco Over Imitation Athleisure Products

6/30/2025

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Summary

Story summary

Lululemon has filed a lawsuit against Costco for selling imitation athleisure products, including $128 pants and hoodies.
The lawsuit alleges that Costco's Kirkland line misleads customers into believing they are genuine Lululemon items.
Lululemon is pursuing monetary damages and an injunction to stop Costco from selling these products.
Previously, Lululemon sued Peloton for similar issues but later formed a partnership.
Lululemon's shares have fallen 37% this year due to rising competition and reduced store traffic.

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Story summary

Lululemon has filed a lawsuit against Costco for selling imitation athleisure products, including $128 pants and hoodies.
The lawsuit alleges that Costco's Kirkland line misleads customers into believing they are genuine Lululemon items.
Lululemon is pursuing monetary damages and an injunction to stop Costco from selling these products.
Previously, Lululemon sued Peloton for similar issues but later formed a partnership.
Lululemon's shares have fallen 37% this year due to rising competition and reduced store traffic.