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SEO Community on Edge After Shocking Google Ranking Changes

6/30/2025

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Summary

Story summary

On June 28, 2025, Barry Schwartz, CEO of RustyBrick, raised alarms about dramatic shifts in Google Search rankings, sparking anxiety within the SEO community. Many websites faced steep traffic declines, leaving them bewildered despite their commitment to ethical SEO practices. The uncertainty looms large as the industry grapples with these unconfirmed changes.

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Story summary

On June 28, 2025, Barry Schwartz, CEO of RustyBrick, raised alarms about dramatic shifts in Google Search rankings, sparking anxiety within the SEO community. Many websites faced steep traffic declines, leaving them bewildered despite their commitment to ethical SEO practices. The uncertainty looms large as the industry grapples with these unconfirmed changes.