Story perspectives
Dr Bronner's Quits B Corp Over Greenwashing Concerns
7/1/2025
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Story summary
- Dr Bronner's, the renowned California soap maker, has withdrawn from the B Corp accreditation, expressing frustration over inadequate standards and the greenwashing tactics of giants like Nespresso. While B Corp boasts over 9,600 members since its inception in 2006, it faces backlash for including large corporations. Stricter standards are set to roll out in 2026 to restore trust.
