Back to today’s briefing

Story perspectives

Steve Newmark Named NC's New Athletic Director for 2026

7/2/2025

45 4

Summary

Story summary

North Carolina has named Steve Newmark as its new athletic director, stepping in for Bubba Cunningham in 2026. Currently the president of Roush Fenway Keselowski Racing, Newmark will prioritize boosting revenue for football and basketball. Meanwhile, Cunningham will transition to a senior adviser role after securing a contract extension through July 2029, as the university navigates the changing world of collegiate athletics.

1 of 1

Story summary

North Carolina has named Steve Newmark as its new athletic director, stepping in for Bubba Cunningham in 2026. Currently the president of Roush Fenway Keselowski Racing, Newmark will prioritize boosting revenue for football and basketball. Meanwhile, Cunningham will transition to a senior adviser role after securing a contract extension through July 2029, as the university navigates the changing world of collegiate athletics.