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Jaguar Sales Plunge 97.5% Amidst Fierce EV Competition

7/2/2025

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Summary

Story summary

Jaguar's vehicle sales in Europe fell drastically by 97.5% in April 2025, with only 49 units sold.
Year-to-date sales decreased by 75.1%, totaling 2,665 units.
Global sales plummeted 85% since 2018, reaching 26,862 units in FY24/25.
A rebranding effort in late 2024 did not succeed in attracting new customers.
Competitors like BMW and Audi experienced notable growth in EV sales, emphasizing Jaguar's challenges.

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Story summary

Jaguar's vehicle sales in Europe fell drastically by 97.5% in April 2025, with only 49 units sold.
Year-to-date sales decreased by 75.1%, totaling 2,665 units.
Global sales plummeted 85% since 2018, reaching 26,862 units in FY24/25.
A rebranding effort in late 2024 did not succeed in attracting new customers.
Competitors like BMW and Audi experienced notable growth in EV sales, emphasizing Jaguar's challenges.