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At-Home Snacking Plummets 15%, Protein Bars Surge 47%

7/3/2025

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Summary

Story summary

In 2024, the trend of at-home snacking took a hit, dropping 15% from 2020 as people returned to the office. Yet, protein bars soared in popularity, with sales jumping 47%. While these bars can aid health goals, many are packed with saturated fat and sugar. Opt for those with at least 20% protein and explore whole food alternatives for a healthier choice.

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Story summary

In 2024, the trend of at-home snacking took a hit, dropping 15% from 2020 as people returned to the office. Yet, protein bars soared in popularity, with sales jumping 47%. While these bars can aid health goals, many are packed with saturated fat and sugar. Opt for those with at least 20% protein and explore whole food alternatives for a healthier choice.