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Story perspectives

Record 19.3% of Buyers Opt for $1,000+ Payments

7/3/2025

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Summary

Story summary

In Q2 2025, a record 19.3% of new-car buyers chose monthly payments exceeding $1,000.
Average loan amounts climbed to $42,388, with 22.4% selecting 84-month terms.
Down payments dropped to $6,433, and 0% financing offers decreased to 0.9%.
Dealers need to adjust financing strategies to address growing affordability challenges.

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Story summary

In Q2 2025, a record 19.3% of new-car buyers chose monthly payments exceeding $1,000.
Average loan amounts climbed to $42,388, with 22.4% selecting 84-month terms.
Down payments dropped to $6,433, and 0% financing offers decreased to 0.9%.
Dealers need to adjust financing strategies to address growing affordability challenges.