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Tariffs Spark E-Commerce Slowdown and TikTok Layoffs

7/3/2025

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Story summary
  • The World Footwear Business Conditions Survey reveals a concerning -62 percentage points regarding Trump's tariffs.
  • North American respondents exhibit a less negative outlook at -38 percentage points.
  • TikTok is implementing personnel changes in its e-commerce division due to layoffs linked to tariffs and performance challenges.
  • U.S. e-commerce experiences its steepest slowdown in ten years, as tariffs alter consumer behavior and reduce online purchases.