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Jeremiah Smith's Adidas Deal Shakes Up College Sports

7/3/2025

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Summary

Story summary

Jeremiah Smith has made waves by signing a deal with Adidas while representing Ohio State, a Nike-sponsored school. He’ll don Nike gear during games but champion Adidas off the field. This bold move highlights a growing trend in college sports, where athletes are increasingly prioritizing personal branding over school loyalties, reshaping recruitment dynamics.

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Story summary

Jeremiah Smith has made waves by signing a deal with Adidas while representing Ohio State, a Nike-sponsored school. He’ll don Nike gear during games but champion Adidas off the field. This bold move highlights a growing trend in college sports, where athletes are increasingly prioritizing personal branding over school loyalties, reshaping recruitment dynamics.