Back to today’s briefing

Story perspectives

WNBA, NBA Shift to Streaming Amid Media Challenges

7/4/2025

45 8

Summary

Story summary

The WNBA and NBA broadcasts reveal a stark contrast between local and national coverage, with viewership heavily influenced by media market size and platforms. As regional sports networks face uncertainty, leagues are shifting towards direct-to-consumer streaming. Meanwhile, AM radio grapples with challenges, but potential legislation could offer a lifeline for its future.

1 of 1

Story summary

The WNBA and NBA broadcasts reveal a stark contrast between local and national coverage, with viewership heavily influenced by media market size and platforms. As regional sports networks face uncertainty, leagues are shifting towards direct-to-consumer streaming. Meanwhile, AM radio grapples with challenges, but potential legislation could offer a lifeline for its future.