Story perspectives

Apple's iPhone Sales Surge 8% in China Amid Discounts

7/5/2025

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Summary

Apple's Sales Surge

Apple experienced an 8% year-on-year rise in iPhone sales in China for Q2 2024, its first growth in two years.
The increase resulted from significant discounts during the "618" shopping festival and an improved trade-in program.
The trade-in program incentivized upgrades by offering higher prices for older models.
This achievement underscores Apple's ability to adapt in a competitive market, vital for sustained growth in China.

Summary

China's E-Bike Boom

China's trade-in program for electric bicycles resulted in 8.47 million e-bikes sold in H1 2025, a 643.5% increase.
Consumers are incentivized to trade old bikes for new models, driving demand for quality e-bikes.
Provinces like Jiangsu, Hebei, and Zhejiang each surpassed one million e-bike sales in six months.
Local economies benefited, with small dealers reporting average sales increases of ¥302,000 (about $42,000).
The program's success highlights potential for similar initiatives in Western countries.

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Apple's Sales Surge

Apple experienced an 8% year-on-year rise in iPhone sales in China for Q2 2024, its first growth in two years.
The increase resulted from significant discounts during the "618" shopping festival and an improved trade-in program.
The trade-in program incentivized upgrades by offering higher prices for older models.
This achievement underscores Apple's ability to adapt in a competitive market, vital for sustained growth in China.

1 / 2