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Costco Faces Lululemon Lawsuit Over Counterfeit Athletic Wear

7/5/2025

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Summary

Story summary

Costco is under fire from Lululemon in California, accused of peddling counterfeit athletic wear that deceives shoppers into thinking they’re genuine. With prices slashed, Lululemon argues this tarnishes their brand image. A potential loss for Costco could reshape how retailers navigate intellectual property and design rights in the competitive market.

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Story summary

Costco is under fire from Lululemon in California, accused of peddling counterfeit athletic wear that deceives shoppers into thinking they’re genuine. With prices slashed, Lululemon argues this tarnishes their brand image. A potential loss for Costco could reshape how retailers navigate intellectual property and design rights in the competitive market.