Back to today’s briefing

Story perspectives

Folding Phones: 1.5% Market Share Sparks Samsung-Apple Showdown

7/6/2025

50 4

Summary

Story summary

Folding phones are capturing attention, yet their sales tell a different story, accounting for just 1.5% of the smartphone market in 2024. As Samsung gears up to reveal new models, including an Ultra-branded Fold on July 9th, analysts speculate that Apple's anticipated entry into the foldable arena could ignite excitement in the US market.

1 of 1

Story summary

Folding phones are capturing attention, yet their sales tell a different story, accounting for just 1.5% of the smartphone market in 2024. As Samsung gears up to reveal new models, including an Ultra-branded Fold on July 9th, analysts speculate that Apple's anticipated entry into the foldable arena could ignite excitement in the US market.