Story perspectives

U.S. Wine Market Declines as Consumers Shift Preferences

7/7/2025

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Summary

Story summary

The U.S. wine market is projected to decline by 2-3% due to rising costs and changing consumer preferences.
Table wine sales dropped by 3.1%, totaling $11.6 billion, while sparkling wine sales decreased by 3.7%.
Younger consumers are gravitating towards flavor-forward and low-alcohol options, including non-alcoholic beverages.
Premium wines are on the rise, with boxed wines experiencing significant growth.
In contrast, the spirits market grew by 2%, fueled by ready-to-drink cocktails and premiumization trends.

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Story summary

The U.S. wine market is projected to decline by 2-3% due to rising costs and changing consumer preferences.
Table wine sales dropped by 3.1%, totaling $11.6 billion, while sparkling wine sales decreased by 3.7%.
Younger consumers are gravitating towards flavor-forward and low-alcohol options, including non-alcoholic beverages.
Premium wines are on the rise, with boxed wines experiencing significant growth.
In contrast, the spirits market grew by 2%, fueled by ready-to-drink cocktails and premiumization trends.