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Instagram Threads Surges 127% as X Users Decline

7/8/2025

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Summary

Story summary

Meta's Instagram Threads is surging in popularity, boasting 115.1 million daily active users as of June 2025—a staggering 127.8% increase. In contrast, X has seen a decline, dropping to 132 million daily users. Meanwhile, Bluesky, despite a remarkable 372.5% growth, remains a distant player with only 4.1 million users. Threads is emerging as a formidable rival to X, particularly on mobile platforms.

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Story summary

Meta's Instagram Threads is surging in popularity, boasting 115.1 million daily active users as of June 2025—a staggering 127.8% increase. In contrast, X has seen a decline, dropping to 132 million daily users. Meanwhile, Bluesky, despite a remarkable 372.5% growth, remains a distant player with only 4.1 million users. Threads is emerging as a formidable rival to X, particularly on mobile platforms.