Back to today’s briefing

Story perspectives

Ghost Shows: Once Popular, Now Vanishing Online

7/8/2025

50 6

Summary

Story summary

"Ghost shows" are TV series like "Squid Game" and "Severance" that, despite having loyal viewers, slip into silence online. This trend reveals a fragmented TV landscape where excitement quickly fades, leaving once-popular shows in the shadows. It’s a striking reminder of how rapidly audience engagement can shift in today’s entertainment world.

1 of 1

Story summary

"Ghost shows" are TV series like "Squid Game" and "Severance" that, despite having loyal viewers, slip into silence online. This trend reveals a fragmented TV landscape where excitement quickly fades, leaving once-popular shows in the shadows. It’s a striking reminder of how rapidly audience engagement can shift in today’s entertainment world.