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Retired Racehorse Haru Urara Inspires Game, Merchandise Boom

7/8/2025

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Summary

Story summary

Retired Japanese racehorse Haru Urara, famed for her 113 consecutive losses, has captured hearts worldwide thanks to the mobile game Uma Musume Pretty Derby. Launched in June, the game transforms her into a vibrant pink-haired anime character, embodying her unwavering spirit. Her inspiring journey has sparked a surge in merchandise sales and social media buzz.

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Story summary

Retired Japanese racehorse Haru Urara, famed for her 113 consecutive losses, has captured hearts worldwide thanks to the mobile game Uma Musume Pretty Derby. Launched in June, the game transforms her into a vibrant pink-haired anime character, embodying her unwavering spirit. Her inspiring journey has sparked a surge in merchandise sales and social media buzz.