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Ford's Mustang Leads Sales Despite Overall Decline

7/8/2025

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Summary

Ford Mustang Sales

In H1 2025, Ford's gasoline Mustang sold 23,551 units, surpassing the Mach-E's 21,785 units.
Both models experienced declines, with the Mach-E down 2% and the Mustang down 14.2%.
Ford's overall sales increased by 14.2% in Q2 2025, fueled by strong F-Series and Bronco demand.
A record 156,509 electrified vehicles were sold in H1 2025, though future sales may drop due to lost tax rebates.
New models, including the Explorer Tremor and F-150 Lobo, are set to launch in Q3 2025 to boost sales.

Summary

Ford Raises Mustang Prices

Ford Australia raised Mustang prices by $5,000 for all models, effective July 1, 2025, due to the New Vehicle Efficiency Standard (NVES).
The EcoBoost coupe now starts at $71,990, while the V8 coupe is priced at $83,990.
Despite price increases, Mustang remains Australia's top-selling sports car with 2,859 units sold in H1 2025.
The NVES enforces penalties based on CO2 emissions, influencing Ford's pricing strategies.
Rising costs may challenge Ford's sales momentum as competitors strengthen their market presence.

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Ford Mustang Sales

In H1 2025, Ford's gasoline Mustang sold 23,551 units, surpassing the Mach-E's 21,785 units.
Both models experienced declines, with the Mach-E down 2% and the Mustang down 14.2%.
Ford's overall sales increased by 14.2% in Q2 2025, fueled by strong F-Series and Bronco demand.
A record 156,509 electrified vehicles were sold in H1 2025, though future sales may drop due to lost tax rebates.
New models, including the Explorer Tremor and F-150 Lobo, are set to launch in Q3 2025 to boost sales.

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