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Japan's 'Grandma Rental' Service Empowers Elderly Women

7/8/2025

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Summary

Story summary

In Japan, a unique "Grandma rental" service is empowering elderly women, aged 60 to 94, to earn income while combating rising living costs. For just 3,000 yen (US$20) an hour, clients benefit from their cooking, babysitting, and heartfelt emotional support. Since its launch in 2011, around 100 women have joined this heartwarming initiative, sharing their wisdom and companionship.

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Story summary

In Japan, a unique "Grandma rental" service is empowering elderly women, aged 60 to 94, to earn income while combating rising living costs. For just 3,000 yen (US$20) an hour, clients benefit from their cooking, babysitting, and heartfelt emotional support. Since its launch in 2011, around 100 women have joined this heartwarming initiative, sharing their wisdom and companionship.