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Suntory's Niinami Calls Japan's Tariff Negotiations a 'Big Mistake'

7/9/2025

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Summary

Story summary

Takeshi Niinami, the head of Suntory, has voiced strong criticism of Japan's tariff negotiations with the U.S., labeling them a "big mistake." He believes that accepting a 10% tariff could have paved the way for more favorable terms. With a looming 25% tariff starting August 1 and Trump's demands for rice concessions, the stakes are high as Japan approaches its July 20 election.

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Story summary

Takeshi Niinami, the head of Suntory, has voiced strong criticism of Japan's tariff negotiations with the U.S., labeling them a "big mistake." He believes that accepting a 10% tariff could have paved the way for more favorable terms. With a looming 25% tariff starting August 1 and Trump's demands for rice concessions, the stakes are high as Japan approaches its July 20 election.