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Ford Launches 'Zero, Zero, Zero' Sales Program Amid EV Challenges

7/9/2025

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Summary

Story summary

Ford introduced the "Zero, Zero, Zero" sales program on July 8, featuring no down payment, no payments for 90 days, and zero percent interest for 48 months on select 2024 and 2025 models.
Excluded models include the Raptor, Maverick, and Mustang Mach-E.
This initiative follows a successful employee-pricing campaign, boosting Ford's sales to the top in the U.S. for the first half of 2025.
The Power Promise program now offers free home EV charger installation for eligible electric vehicle buyers.
Despite overall sales growth, Ford's EV sales dropped by 31.4% in Q2 due to recalls and inventory shortages.

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Story summary

Ford introduced the "Zero, Zero, Zero" sales program on July 8, featuring no down payment, no payments for 90 days, and zero percent interest for 48 months on select 2024 and 2025 models.
Excluded models include the Raptor, Maverick, and Mustang Mach-E.
This initiative follows a successful employee-pricing campaign, boosting Ford's sales to the top in the U.S. for the first half of 2025.
The Power Promise program now offers free home EV charger installation for eligible electric vehicle buyers.
Despite overall sales growth, Ford's EV sales dropped by 31.4% in Q2 due to recalls and inventory shortages.