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WPP Cuts Revenue Forecast Amid Client Demand Plunge

7/10/2025

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Summary

Story summary

WPP, the renowned London advertising powerhouse, has cut its 2025 revenue forecast by 3-5%, grappling with dwindling client demand and major losses from brands like Mars and Coca-Cola. The company's shares tumbled 17%, hitting a low not seen since 2009. CEO Mark Read, set to leave at year-end, pointed to tough economic conditions as a driving force behind this decline.

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Story summary

WPP, the renowned London advertising powerhouse, has cut its 2025 revenue forecast by 3-5%, grappling with dwindling client demand and major losses from brands like Mars and Coca-Cola. The company's shares tumbled 17%, hitting a low not seen since 2009. CEO Mark Read, set to leave at year-end, pointed to tough economic conditions as a driving force behind this decline.