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EU Court Protects Rubik's Cube Design from Trademark

7/10/2025

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Summary

Story summary

A UK company’s bid to trademark the iconic Rubik's Cube design was thwarted by the EU General Court, which emphasized that its shape and colors are vital for gameplay rather than mere decoration. This ruling ensures the beloved puzzle, a staple since 1974, remains free for all to enjoy.

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Story summary

A UK company’s bid to trademark the iconic Rubik's Cube design was thwarted by the EU General Court, which emphasized that its shape and colors are vital for gameplay rather than mere decoration. This ruling ensures the beloved puzzle, a staple since 1974, remains free for all to enjoy.