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Big 12 Coaches Seek Clarity Amid NIL Surge

7/13/2025

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Summary

Story summary

At the Big 12 Media Days, the buzz was all about name, image, and likeness (NIL) deals, which have surged since the NCAA's 2021 approval. With around a third of 1,200 deals greenlit, coaches are eager for clearer rules as schools eye revenue-sharing contracts. Meanwhile, the SEC is grappling with its scheduling and playoff future.

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Story summary

At the Big 12 Media Days, the buzz was all about name, image, and likeness (NIL) deals, which have surged since the NCAA's 2021 approval. With around a third of 1,200 deals greenlit, coaches are eager for clearer rules as schools eye revenue-sharing contracts. Meanwhile, the SEC is grappling with its scheduling and playoff future.