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HBO Max Returns as Warner Bros. Discovery Rebrands Again

7/14/2025

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Summary

Story summary

Warner Bros. Discovery is set to rename its streaming app Max back to HBO Max this summer, just two years after the initial rebranding. CEO David Zaslav stresses the power of brand recognition, underscoring how vital consistency is in maintaining consumer trust. This shift serves as a reminder of the need for clear communication during such changes.

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Story summary

Warner Bros. Discovery is set to rename its streaming app Max back to HBO Max this summer, just two years after the initial rebranding. CEO David Zaslav stresses the power of brand recognition, underscoring how vital consistency is in maintaining consumer trust. This shift serves as a reminder of the need for clear communication during such changes.