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Ram Launches Reality Show to Scout NASCAR Talent

7/15/2025

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Summary

Story summary

Ram plans a reality show to assist aspiring race car drivers in joining NASCAR's Craftsman Truck Series, targeting a 2026 launch.
UFC President Dana White supports the project, which may resemble "The Ultimate Fighter."
If greenlit, the show could premiere late this year or early 2026, showcasing new NASCAR talent.
Stellantis, Ram's parent company, seeks to regain its NASCAR presence and become the fourth OEM in the series.

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Story summary

Ram plans a reality show to assist aspiring race car drivers in joining NASCAR's Craftsman Truck Series, targeting a 2026 launch.
UFC President Dana White supports the project, which may resemble "The Ultimate Fighter."
If greenlit, the show could premiere late this year or early 2026, showcasing new NASCAR talent.
Stellantis, Ram's parent company, seeks to regain its NASCAR presence and become the fourth OEM in the series.