Back to today’s briefing

Story perspectives

NBA Coverage Revamped: Grant Liffmann Joins NBC Sports

7/15/2025

36 8

Summary

Story summary

NBC Sports is shaking up its NBA coverage with the addition of former Hawks executive Grant Liffmann as a front office insider. Liffmann, a familiar face from NBC, will provide expert analysis on roster moves. With a star-studded lineup featuring Mike Tirico, Noah Eagle, and Michael Jordan, the network is making a triumphant return to NBA broadcasting after more than 20 years.

1 of 1

Story summary

NBC Sports is shaking up its NBA coverage with the addition of former Hawks executive Grant Liffmann as a front office insider. Liffmann, a familiar face from NBC, will provide expert analysis on roster moves. With a star-studded lineup featuring Mike Tirico, Noah Eagle, and Michael Jordan, the network is making a triumphant return to NBA broadcasting after more than 20 years.