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PCS Thrives Amidst Branding Challenge at Tour de France

7/15/2025

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Summary

Story summary

Pro Cycling Stats (PCS) faced a challenge at the 2025 Tour de France when ASO insisted they conceal their branding. In a clever twist, CEO Stephan van der Zwan masked the logo with playful images. Undeterred, PCS thrived, enjoying a remarkable 25% surge in page views, underscoring its vital role in the cycling world.

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Story summary

Pro Cycling Stats (PCS) faced a challenge at the 2025 Tour de France when ASO insisted they conceal their branding. In a clever twist, CEO Stephan van der Zwan masked the logo with playful images. Undeterred, PCS thrived, enjoying a remarkable 25% surge in page views, underscoring its vital role in the cycling world.