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Streaming Surges to 46% as TV Viewing Plummets

7/15/2025

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Summary

Story summary

In June 2023, traditional TV viewing plummeted to an all-time low of 18.5%, as streaming soared to 46%. This shift was fueled by a surge in youth viewership, with Netflix leading the charge at a remarkable 13.5% growth. Meanwhile, cable news managed a modest 12% increase, highlighting the stark contrast in viewing preferences.

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Story summary

In June 2023, traditional TV viewing plummeted to an all-time low of 18.5%, as streaming soared to 46%. This shift was fueled by a surge in youth viewership, with Netflix leading the charge at a remarkable 13.5% growth. Meanwhile, cable news managed a modest 12% increase, highlighting the stark contrast in viewing preferences.