Story perspectives
Bud Light Sales Plummet 74% Amid LGBTQ+ Backlash
7/16/2025
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Story summary
- Bud Light's sales remain low following its partnership with Dylan Mulvaney in early 2023.
- Anheuser-Busch experienced overall growth, yet Bud Light saw a 74% sales volume decline during the July 4th weekend.
- CEO Michel Doukeris minimized the backlash, linking it to one social media post.
- The situation has ignited public backlash against corporate support for LGBTQ+ issues.
