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40 Ice Cream Brands Commit to Natural Colors by 2028

7/16/2025

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Summary

Kennedy Champions Health

In a groundbreaking move, more than 40 U.S. ice cream companies, covering 90% of the market, have vowed to ditch artificial colors by 2028. Spearheaded by the International Dairy Foods Association, this initiative echoes the "Make America Healthy Again" campaign. Health Secretary Robert F. Kennedy Jr. champions this shift towards genuine, wholesome food, reflecting the public's growing desire for healthier choices.

Summary

White House Missteps

The White House's "Make America Healthy Again" campaign celebrated companies like In-N-Out Burger for their efforts to eliminate harmful chemicals from food. However, a claim about In-N-Out using beef tallow was revealed to be an April Fools' joke, leading to criticism over the administration's fact-checking and accuracy in its messaging.

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Kennedy Champions Health

In a groundbreaking move, more than 40 U.S. ice cream companies, covering 90% of the market, have vowed to ditch artificial colors by 2028. Spearheaded by the International Dairy Foods Association, this initiative echoes the "Make America Healthy Again" campaign. Health Secretary Robert F. Kennedy Jr. champions this shift towards genuine, wholesome food, reflecting the public's growing desire for healthier choices.

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